Responsive E-Commerce Redesign due November 23, 2018
Over the next few days, you’ll be creating an e-commerce website for a local business. Keep in mind that this is a speculative redesign for practice, so you won’t have access to the client or stakeholders.
The website you’re redesigning already has content. You’ll want to inventory and audit that content to determine:
- how the content should be organized
- what content to keep, cut, or edit
- how users can navigate the site
- what’s the most important content for users
Setup
- Teams of 2–3
- 5 class days
Materials
- Sketch
- Invision
- Principle
Project Scope
Remember that this is a responsive redesign which means that your users will be able to access this website from any device with a web browser. Your design should be robust and flexible to accommodate this variety. It’s your job as designers to offer a good experience to your user, not their job to bring the right device to your experience.
Deliverables
- High fidelity re-design of the website for two devices (mobile and desktop/laptop)
- Working prototype of at least one target size (with representative screens of the other)
- Style Tile
- Presentation of iterations and final proposal
Suggestions
- Break down the content of the website
- Start at low fidelity and work your way up
- Create a style tile early to develop colors and type you can use later to make your hi-fi mockups
- Design mobile first
- Create variations of each screen to improve your odds of finding a design that works
- Timebox your work
- Get feedback early & often
- Iterate
- Perfect is the enemy of good
- Build out your presentation deck as you go
- Work fast; have fun
Presentation (6 minutes)
Your presentation should answer the following questions:
- What variations on your design did your group explore?
- How does your design is improving the existing site being re-designed?
- What would you do differently next time?
Bonus
Add some animation to your redesign.
Give feedback to your peers!
